Geke, along with Bas, is a co-founder of STBY, and currently serves as our strategy director. An expert in the field of Consumer Behaviour Research and Human-Computer Interaction, Geke also specialises in more general marketing issues and business strategy. A key theme of her work is that the changing expectancies and demands of contemporary consumers put pressure on suppliers to offer their services seamlessly through multiple channels. Consumers appreciate being able to pick and mix from these multichannel service offerings as they like, thereby co-producing the actual service experience. This perspective is often incoporated into the projects Geke leads at STBY as one of our most experience design researchers.
Geke’s approach has been shaped by nearly two decades working on studies that focus upon emerging technologies. She has worked as a consultant and researcher in the internet industry since the early nineties, and in 2007 completed a PhD in Computer Sciences with the Open University (in close collaboration with their Business School).
She currently splits her time between the offices of STBY in Amsterdam and London, and serves as project lead for both corporate and public sector clients.
Contact details for Geke
Email: geke @ stby.eu
Mobile UK: +44 77 99 05 06 77
Mobile NL: +31 6 29 02 89 81
Click here to read more about Multi-channel Research, as developed by Geke during her PhD
[...] this special issue are Peter Wild (Cambridge University), Neil Maiden (City University London) and Geke van Dijk [...]
[...] Twitter (@servicedesignsf), and Facebook (group: Service Design SF). Many thanks to Geke van Dijk, Nick Marsh, and James Nel for the helping on the backend and the [...]
[...] Dr. Geke van Dijk, Strategy Director at STBY London/Amsterdam. Specialised in cultural studies and multi-channel social research. PhD in Human-Computer Interaction (Open University, Milton Keynes 2007). [...]
[...] Newcastle University for supporting the project. Massive thanks to George Grinsted, Bas Raijmakers, Geke Van Dijk, Carolina Vallejo, Martin Andersen, Sarah Dobbs, Pablo Milara, Liam Young, and Advanced Camera [...]
[...] Newcastle University for supporting the project. Massive thanks to George Grinsted, Bas Raijmakers, Geke Van Dijk, Carolina Vallejo, Tommaso Lanza, Martin Andersen, Sarah Dobbs, Pablo Milara, Liam Young, Dr. [...]