Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Service Experience Lab
Services

Service Experience Lab

Immerse yourself in the service experiences of your customers, identify new opportunities for innovation or discuss your service concept ideas with a sample of lead users. In a bespoke one-…
Fiets fout geparkeerd
Projects

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…
Open Collaborations
Themes

Agile Collaborations

Many of the results we achieve with our work are only possible when working in an open and responsive way. Over the past few years we’ve developed an approach that facilitates agile collaboration…
Ben&Johnson
Thoughts

Ingredients for innovation

How can you translate the unpredictable, abstract and complex attributes of a innovation process into tools and guidelines, in such a way that entrepreneurs in emerging markets can use them…
DIY7_edit2
Publications

DIY Toolkit

Initiated by Nesta and made possible by The Rockefeller Foundation, STBY and Quicksand have edited and designed the DIY Toolkit. DIY stands for ’Development Impact and You’. The toolkit is primarily meant for practitioners in international development.....