Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.


Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary…
Innovation Accelerator

Innovation Accelerator for teachers

We are proud to announce that the Innovation Accelerator toolkit aimed at teachers in primary, secondary and vocational education has just been launched.
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Continuous pioneering

STBY have been intimately involved with the ongoing development of the fields of design research and service design since our foundation in 2003. Back in those days STBY were one of the first companies…

Spring House – our new home at the waterfront

On the 1st of September STBY is moving to Spring House, overlooking the newly regenerated IJ waterfront in Amsterdam, just behind the Central Station. Spring House brings the concept of co-working…

Design Transitions

A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series of stories on how design is…