Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Ethnographic Studies

By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Capgemini
Projects

In-house Service Design training

As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering and internal procdures, they…
Open Collaborations
Themes

Agile Collaborations

Many of the results we achieve with our work are only possible when working in an open and responsive way. Over the past few years we’ve developed an approach that facilitates agile collaboration…
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Thoughts

Internet of Things: where are the people?

Attending several IoT events, such as ‘IoT Tech Expo’, ‘IoT UK Thematic Research Day’ and ‘The future of IoT networks’, left me with the persistent feeling that the conversation…
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Publications

Service Design in Practice

STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the  result of a three year service innovation…