Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Blended research

Some projects require a combination of research methods to achieve relevant and effective results. This can involve virtually any combination of methodologies,…

Projects

From form to forest

RVO, the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) asked STBY to help improve their services for organisations that want to request…

Themes

Embedded Innovation

As organisations work toward cultivating work environments that foster collaborative creation, we have encouraged research insights to be shared beyond product…

Thoughts

Imagining More Walkable Cities

What does ‘walkability’ mean? Exploring more walkable cities could help us envision streets that can be used and enjoyed by everyone. Much has been written …

Publications

Orchestration

Bas Raijmakers co-authored an article about ‘Orchestration’ in the latest issue of CRISP magazine. “So many, you can’t get around…