Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

people sitting at a table working together during a training session
Services

Training and coaching

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level…

Projects

Probing Collectives of Users

Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc..
Themes

Intelligent Systems

Our work in the area of smart technology has evolved with ongoing trends and developments in the industry. As early as 2008 we were conducting research on emerging…

Table with post-its, paper and other workshop materials
Thoughts

Design and the city: tabletop prototyping

In a workshop at the ‘Design and the City’ conference, participants focused on solving the problem of bicycle parking in the city. Bike parking in Amsterdam …

Publications

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…