Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Co-creation labs

Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a …

Themes

Sustainable Development

With sustainability now a top priority in today’s societies and for many organisations, STBY has been involved in many projects devoted to exploring ways in which…

Thoughts

Prototyping helps organisations forward

Many innovative companies can struggle with a ‘meeting culture’ where everyone has a say – it can lead to slow processes with little progress. There is…

Publications

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....