Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences in their own setting.…
Projects

Probing Collectives of Users

Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc. How do you research users when they are part of an interconnected collective?
Themes

Future Society

Our empathic, people-focused approach is particularly applicable to social innovation – especially those topics which revolve around intimate and personal issues. We’ve worked extensively…
Thoughts

Imagining More Walkable Cities

What does ‘walkability’ mean? Exploring more walkable cities could help us envision streets that can be used and enjoyed by everyone. Much has been written about the benefits of walking,…
Publications

DIY Toolkit

Initiated by Nesta and made possible by The Rockefeller Foundation, STBY and Quicksand have edited and designed the DIY Toolkit. DIY stands for ’Development Impact and You’. The toolkit is primarily meant for practitioners in international development.....