Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Blended research

Some projects require a combination of research methods to achieve relevant and effective results. This can involve virtually any combination of methodologies, from diary studies (paper…
Group of people around a table full of papers and post-its and workshop materials.
Projects

Sharing research assets, fast and slow

Working with Google in a series of collaborations using design research to support the creation of new services, we’ve co-developed a valuable approach for how research assets can best be…
Themes

Empathic Conversations

Empathic conversations are a way to reach the deepest level of behavioural insight, structuring interactions with participants around real, empathetic connections that can uncover practices…
Age Does Not Matter poster for festival
Thoughts

Designing for a world where age does not matter

How can we develop products and services for a world in which age does not matter? Intergenerational design was a buzz phrase at the recent Age Does Not Matter festival in London, and it is a promising…
Publications

DIY Toolkit

Initiated by Nesta and made possible by The Rockefeller Foundation, STBY and Quicksand have edited and designed the DIY Toolkit. DIY stands for ’Development Impact and You’. The toolkit is primarily meant for practitioners in international development.....