Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

people sitting at a table working together during a training session
Services

Training and coaching

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level…

Projects

Improving bicycle parking at train stations

Bicycle parking at train stations in big cities is an increasing problem in the Netherlands. A lot of travellers park their bikes along the streets and footpaths …

Themes

Intelligent Systems

Our work in the area of smart technology has evolved with ongoing trends and developments in the industry. As early as 2008 we were conducting research on emerging…

Publications

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....