Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Man filming mother, child at home
Services

Global explorations

Much of our work on international design research projects is in locations other than the UK and the Netherlands, where our offices are located. Supporting global…

Projects

From form to forest

RVO, the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) asked STBY to help improve their services for organisations that want to request…

Themes

Sustainable Development

With sustainability now a top priority in today’s societies and for many organisations, STBY has been involved in many projects devoted to exploring ways in which…

Publications

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....