Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences in their own setting.…
Themes

International Focus

Deeper insights into contemporary consumer behaviour can be obtained by working within a global context – behavioural drivers can be more accurately documented when local cultural factors…
Thoughts

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which we aim to involve people from…