Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

people sitting at a table working together during a training session
Services

Training and coaching

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level…

Themes

International Reach

Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency and elegance with flexibility …

Thoughts

Pushing the Boundaries

The following is an excerpt from our forthcoming publication Viewfinders: Thoughts on Visual Design Research (2016).

Visual design research is relatively young,…

Publications

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…