..design research for service innovation.

What we do

Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes. Watch our video to know more.

Knowledge areas

click

Networked Devices

To really understand how smart devices (e.g. a smartphone, a bank account, a car, a lighting system) work for someone, you also need to look at both the devices and …

click

Future Society

From cultural provision to ageing societies and social care, we’ve looked at a variety of topics that explore the challenges future societies may pose for people’s lives. Our empathic, people-focused …

click

International Focus

Deeper insights into contemporary consumer behaviour can be obtained by working within a global context, which identify and explore both international trends and local cultural factors. This produces the insights …

click

Agile Collaborations

Many of the results we achieve with our work are only possible when working in an open and responsive way. Over the past few years we’ve developed an approach that …

click

Empathic Conversations

Empathic conversations are a way to reach the deepest level of behavioural insight. They present the lives of real people in a structured manner that can inform and inspire design, …