Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary…
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Projects

The future is here – Wearable technology

STBY was commissioned by an international technology company to take a closer look into how people use current wearable technologies, in order to identify opportunities to deliver improved, differentiated, innovative and meaningful experiences in the future.
Open Collaborations
Themes

Agile Collaborations

Many of the results we achieve with our work are only possible when working in an open and responsive way. Over the past few years we’ve developed an approach that facilitates agile collaboration…