Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.


Design Documentaries

STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.
Future Society

Future Society

Our empathic, people-focused approach is particularly applicable to social innovation – especially those topics which revolve around intimate and personal issues. We’ve worked extensively…

Internet of Things: where are the people?

Attending several IoT events, such as ‘IoT Tech Expo’, ‘IoT UK Thematic Research Day’ and ‘The future of IoT networks’, left me with the persistent feeling that the conversation…

DIY Toolkit

Initiated by Nesta and made possible by The Rockefeller Foundation, STBY and Quicksand have edited and designed the DIY Toolkit. DIY stands for ’Development Impact and You’. The toolkit is primarily meant for practitioners in international development.....