Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Co-creation labs

Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a tangible way. For example: as…
Projects

Probing Collectives of Users

Organisations are increasingly developing services for groups of users, such as teams, families, communities, and organisations. Think Spotify, 1Password, Slack etc. How do you research users when they are part of an interconnected collective?
Themes

Empathic Conversations

Empathic conversations are a way to reach the deepest level of behavioural insight, structuring interactions with participants around real, empathetic connections that can uncover practices…
Publications

Innovation Models

In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie…