Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Man filming mother, child at home
Services

Global explorations

Much of our work on international design research projects is in locations other than the UK and the Netherlands, where our offices are located. Supporting global…

Projects

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on…

Themes

Agile Collaboration

We have always been strong in adapting our ways of working with clients and partners to develop more agile ways of working. Agility, to us, consists of key attributes:…

Table with post-its, paper and other workshop materials
Thoughts

Design and the city: tabletop prototyping

In a workshop at the ‘Design and the City’ conference, participants focused on solving the problem of bicycle parking in the city. Bike parking in Amsterdam …

Publications

Design Transitions

A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series…