Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

LeadUserResearch
Services

Lead User Discovery Research

Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming…
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Projects

Improving bicycle parking at train stations

Bicycle parking at train stations in big cities is an increasing problem in the Netherlands. A lot of travellers park their bikes along the streets and footpaths around the train station. In many…
Future Society
Themes

Future Society

Our empathic, people-focused approach is particularly applicable to social innovation – especially those topics which revolve around intimate and personal issues. We’ve worked extensively…
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Thoughts

The Future of Retail

What makes for an enjoyable and unique shopping experience? As more consumers expect retail experiences that somehow go ‘beyond buying’ to offer a unique, personalised, and memorable…
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Publications

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....