Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Co-creation labs

Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a …

Projects

From form to forest

RVO, the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) asked STBY to help improve their services for organisations that want to request…

Themes

Future Society

From healthcare and social care to local public services and refugee support initiatives, much of STBY’s work has been devoted to supporting changes toward a …

Thoughts

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which…

Publications

Design Transitions

A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series…