Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Cross sector value creation

We work for a wide range of client organisations. Spanning, and often cross-polinating, specific domains and sectors. We are specialised in bringing people into the heart of your innovation…
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Projects

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…
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Themes

Continuous pioneering

STBY have been intimately involved with the ongoing development of the fields of design research and service design since our foundation in 2003. Back in those days STBY were one of the first companies…
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Thoughts

Pushing the Boundaries

The following is an excerpt from our forthcoming publication Viewfinders: Thoughts on Visual Design Research (2016). Visual design research is relatively young, making it ripe for exploration…
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Publications

Orchestration

Bas Raijmakers co-authored an article about ‘Orchestration’ in the latest issue of CRISP magazine. “So many, you can’t get around it, So complex, you can’t…