Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Quantitative Validations

Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and target larger scale studies, serving as the input for quantitative surveys.
Innovation Accelerator
Projects

Innovation Accelerator for teachers

We are proud to announce that the Innovation Accelerator toolkit aimed at teachers in primary, secondary and vocational education has just been launched.
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Themes

Continuous pioneering

STBY have been intimately involved with the ongoing development of the fields of design research and service design since our foundation in 2003. Back in those days STBY were one of the first companies…
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Publications

Orchestration

Bas Raijmakers co-authored an article about ‘Orchestration’ in the latest issue of CRISP magazine. “So many, you can’t get around it, So complex, you can’t…