Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Strategic Pilots

Design research offers organisations an experimental, open approach to strategy development. A pilot project is an effective way to start figuring out what an …

Projects

Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility…

Themes

Embedded Innovation

As organisations work toward cultivating work environments that foster collaborative creation, we have encouraged research insights to be shared beyond product…

Publications

Orchestration

Bas Raijmakers co-authored an article about ‘Orchestration’ in the latest issue of CRISP magazine. “So many, you can’t get around…