Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Probe and Diary Studies

Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about…
Group of people around a table full of papers and post-its and workshop materials.
Projects

Sharing research assets, fast and slow

Working with Google in a series of collaborations using design research to support the creation of new services, we’ve co-developed a valuable approach for how research assets can best be…
Open Collaborations
Themes

Agile Collaborations

Many of the results we achieve with our work are only possible when working in an open and responsive way. Over the past few years we’ve developed an approach that facilitates agile collaboration…
Table with post-its, paper and other workshop materials
Thoughts

Design and the city: tabletop prototyping

In a workshop at the ‘Design and the City’ conference, participants focused on solving the problem of bicycle parking in the city. Bike parking in Amsterdam is now a tough problem. There’s…
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Publications

Innovation Models

In January a new book on Models for Service Innovation was published in The Netherlands by Van Duuren Media. The editors are Frank Kwakman en Ruud Smeulders. The title of the book is ‘Groot Innovatie…