Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

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Services

Ethnographic Studies

By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
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Projects

Improving bicycle parking at train stations

Bicycle parking at train stations in big cities is an increasing problem in the Netherlands. A lot of travellers park their bikes along the streets and footpaths around the train station. In many…
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Themes

Future Society

Our empathic, people-focused approach is particularly applicable to social innovation – especially those topics which revolve around intimate and personal issues. We’ve worked extensively…
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Thoughts

Internet of Things: where are the people?

Attending several IoT events, such as ‘IoT Tech Expo’, ‘IoT UK Thematic Research Day’ and ‘The future of IoT networks’, left me with the persistent feeling that the conversation…
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Publications

Service Design in Practice

STBY is proud contributor to the book ‘Service Design: Insights from nine practices’ that has recently been translated to English. This book is the  result of a three year service innovation…