Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Co-creation labs

Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a …

Projects

In-house Service Design training

As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering…

Themes

International Reach

Through working on projects with an international scope for over a decade, we understand the importance of balancing efficiency and elegance with flexibility …

Publications

Routledge Companion to Design Research

STBY was invited to contribute a chapter to the book 'Routledge Companion to Design Research', edited by Professor Paul Rodgers and Dr. Joyce Yee for Routledge, Taylor and Francis.....