Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and their business. Our projects generate rich, visually illustrated and engaging materials, that bring real people into the heart of service innovation processes.

Services

Blended research

Some projects require a combination of research methods to achieve relevant and effective results. This can involve virtually any combination of methodologies,…

Projects

The future is here – Wearable technology

STBY was commissioned by an international technology company to take a closer look into how people use current wearable technologies, in order to identify opportunities to deliver improved, differentiated, innovative and meaningful experiences in the future.
Themes

Sustainable Development

With sustainability now a top priority in today’s societies and for many organisations, STBY has been involved in many projects devoted to exploring ways in which…

Publications

Design Transitions

A new book that features our work was recently launched: ‘Design Transitions’ by Joyce Yee, Emma Jefferies and Lauren Tan. This book presents a series…